Business plan
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      Business plan for a massage parlor with calculations - how to open a massage parlor

Estimated data:

The monthly income is 352 500 rubles.
The net profit is 60 180 rubles.
Initial costs - 672 900 rubles.
Payback period is approximately 1 year.
 
 
Note: This business plan, like all the others in the section Business Plans, contains calculations of average prices, which in your case may differ. Therefore, we recommend that you do calculations for your business individually.

In this article, we will talk about this kind of business, such as a massage salon / office and try to write a detailed business plan for the massage parlor with calculations. Also, we recommend reading the interview about the massage business with the current entrepreneur.

Content:

Market analysis;
SWOT analysis;
Assessment of opportunities;
Description of the service;
Drawing up a marketing plan;
Drawing up a production plan;
Organizational plan;
Financial plan;
Risks;
Tips, additional features;
Market analysis

 
Today, quite actively in Russia, they use cosmetic services. As a rule, women are interested in this sphere. One of the most popular offers is massage. It can be divided into 2 types:

cosmetic;
medical.
The first is responsible for the aesthetic component, the second helps to fight various diseases, ailments.

Business plan of massage cabinet

Men use massage services less often.

The overwhelming majority of visitors are women (more than 70%). This is either wealthy ladies who prefer cosmetic types of massage (anti-cellulite, tightening and others), or women who have certain diseases, for the treatment of which you need a massage.

We must not forget that for the sessions of therapeutic massage the master must have the appropriate qualifications.

Cosmetic massage for men is extremely rare, usually they are rich and powerful people who are watching their appearance and want to get back to normal.

Massage is a service formed on the Russian market. So think of some new techniques will not succeed. An important factor will be the availability of licenses and certificates from the masseur. The ideal option - the recruitment of a person with regular customers.

If you analyze competitors, the biggest inconveniences will be brought by the large cosmetology centers known in the city, as well as those who actively promote the salon with the help of advertising. Medical treatment centers will also become a serious rival in the market.

It is important to note that the competitive struggle of the main players of the market is not aimed at crowding out rivals, but at preserving their own positions. Simply put, everyone is interested in providing their own customer base.

To become a competitive massage salon, it will be necessary to offer affordable prices for services (preferably at the level with the average, but in the first stages lower). Special attention will also have to be given to advertising.

A positive aspect is the standardization of related products, which can be easily acquired.

Thus, the work of the massage salon will be aimed at attracting women and men at the age of 20-40 years, mainly.

Before you start working on a specific project, you should study the market of massage services, analyze the prices. Own value should be established based on demand and the average competitive price.

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