Business plan
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    Business plan of real estate agency with calculations

Estimated data:

The monthly income is 521,000 rubles.
The net profit is 147,900 rubles.
Initial costs - 254 800 rubles.
Payback - from 2 months.
 
 
Note: This business plan, like all the others in the section Business Plans, contains calculations of average prices, which in your case may differ. Therefore, we recommend that you do calculations for your business individually.

In this article we will compile a detailed business plan for a real estate agency with calculations.

Content:

Description of the service;
Market analysis;
SWOT analysis;
Assessment of opportunities;
Organizational and legal aspects;
Drawing up a marketing plan;
Calculation of incomes;
Drawing up a production plan;
Organizational plan;
Financial plan;
Risks;
Description of the service
Real estate agency provides services for buying, selling, renting real estate. The main customers are individuals, but it is also planned to provide services to legal entities. Please note that the business plan is for a small agency. When drawing up your own, you need to pay attention to the factors and conditions of a particular region and time.

Market analysis

 
Investments in real estate are among the most reliable types of investments. In addition, over time it does not depreciate. And the demand in this sector has always been high. People always need to live somewhere. To solve this problem, people often turn to real estate agencies.

Even despite the current crisis in Russia, the real estate industry is only developing. Analysts say that this market does not experience any tangible losses, if someone has suffered from the collapse of the ruble, then it is minimal. The main part of real estate agencies continues to work in the regular mode, receiving all the same profits. Moreover, today the market of primary housing is vast. A large number of investments are invested in this industry. Is this not an indicator of the success, profitability and prospects of this niche?

It is necessary to understand that in order to make a profit, one must really be able to sell. Often such abilities are associated with innate qualities, in fact, various trainings and master classes can help develop the necessary skills. Remember, it is the ability to sell in this industry is the determining factor. You need to be able to do so that people want to buy or sell a property from you.

An important factor is the availability of a large customer base. It is necessary that it also be operational, constantly updated.

But there are quite a few competitors in this type of business. You can divide them into two groups:

Large real estate offices. They occupy the lion's share of the market. They get big and very profitable orders. To fight them will have a more loyal price policy and the quality of the services provided, the speed with which they will perform their tasks.
Average offices. They affect the mood within the market slightly, you can even say that they do not influence at all. As such, they do not have mass fame. In their case, a more effective method is "word of mouth". Fighting them is necessary, providing better services. Massiveness of advertising can also benefit your enterprise in the fight against such competitors. More affordable prices can help. This is also an opportunity to attract new customers from another price segment, which will also be a positive factor.
It is very important to determine who you will work for. At the initial stage, it is easiest to work with individuals whose incomes are related to the average. Legal entities to engage in cooperation will not be easy. So, summing up, we can say that the potential buyer has an age of 30-55 years. Being confident in the skills of your employees, you can also start working with organizations and companies. They, of course, can make a profit many times greater than a single transaction.

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