Business plan
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     Ready-made business plan for a hairdresser with calculations - how to open a hairdresser from scratch

Estimated data:

The monthly income is 240,000 rubles.
The net profit is 64,175 rubles.
Initial costs - 415 000 rubles.
Payback - from 7 months.

 
Note: This business plan, like all the others in the section Business Plans, contains calculations of average prices, which in your case may differ. Therefore, we recommend that you do calculations for your business individually.
In this article, we will compile a detailed business plan for a hairdresser with calculations.

Content:

Market analysis;
SWOT analysis;
Assessment of opportunities;
Organizational and legal aspects;
Drawing up a marketing plan;
Calculation of incomes;
Drawing up a production plan;
Organizational plan;
Financial plan;
Risks;
Tips, additional features;
Market analysis
Speaking about the market of hairdressing services, it should be noted that the crisis and various economic changes react to it, of course, but not critical. A man can not do without a haircut for a long time. And if a woman has dyed hair, then she will definitely run to the salon, as soon as her roots grow. And here the price will not be as strong as quality.


 
In total there are more than 35 thousand different beauty salons in Russia. By the way, almost 15% are passed to the Moscow region.

It is noteworthy that the share of network stores does not exceed 3%. Almost the entire market is based on the work of individual hairdressers. Each of them has its own consumer.

Entering the market for a new service provider is fairly easy - it does not have financial and competitive barriers. All competitors occupy a very small market share. In fact, they are not direct competitors. Is that the salons that are very close. It turns out that each hairdresser serves his segment of the market, most often geographically.

Almost 85% of the market - is a medium or economy class. When determining the cost of services, it is worthwhile to focus on the prices of this particular market segment. Hairdressers VIP and luxury class can not be taken into account. They serve a separate layer of society.

Thus, the main competitor is small suppliers of hairdressing services, having an average market price or below the market price. Their influence on the sphere is not significant.


 
Business plan for a hairdresser with calculations

Of course, the most frequent users of services are women. Men and children have a smaller share of consumption.

Portrait of a potential buyer: women with an average level of prosperity, actively caring for themselves (age 18-55 years), as well as men with an average or above average income at the age of 20-45. Children are also potential consumers, but as a rule, parents lead them to get a haircut where they use hairdressing services themselves.

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