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Business plan for a draft beer store with calculations

     Business plan for a draft beer store with calculations

Estimated data:

The monthly income is 450,000 rubles.
The net profit is 80,750 rubles.
Initial costs - 380,800 rubles.
Payback - from 5 months.
Note: This business plan, like all the others in the section Business Plans, contains calculations of average prices, which in your case may differ. Therefore, we recommend that you do calculations for your business individually.

In this article, we will compile a detailed business plan for a live beer store with calculations of costs and revenues.


Description of the service;
Market analysis;
SWOT analysis;
Assessment of opportunities;
Organizational and legal aspects;
Drawing up a marketing plan;
Calculation of incomes;
Drawing up a production plan;
Organizational plan;
Financial plan;
Description of the service
This article presents a business plan for a draft beer store. Such an enterprise can be opened both in a large and a small town. The article will consider such aspects as legal regulation, ways to promote one's own business, calculations based on real data and, of course, detailed what the entrepreneur needs to do to make his business successful.

Market analysis

Considering the alcohol market throughout the world, it should be noted that the Russians are engaged in the 4th place. For example, 15.76 liters of pure ethyl alcohol per person in our country. Such an indicator is quite impressive. Only Moldova, the Czech Republic and Hungary are ahead of Russia.

Business plan for a live beer store

But there is another side to the coin - the quality of alcohol consumed and its harm. In recent years, the taste preferences of Russians have changed markedly. Most of the population prefers elite drinks, not surrogates. This is due to several factors. First, with an increase in the standard of living (even taking into account the current crisis). Secondly, with the quality and taste characteristics of products - Russians prefer to drink mostly less, but proven products.

So, opening an alcohol store is a very interesting idea, which can pay back in a short time. If we consider the demand in this segment of the market, then it should be noted that the most frequently consumed products are:

beer (36%);
wine (34%);
vodka (26%).
For all other varieties of alcohol products, demand is much lower. Hence it can be concluded that the future store should be associated with these varieties of alcohol (immediately to all or one of them).

We must not forget that there are quite a lot of alcohol supermarkets today. The competition here is very high. A novice businessman will be very difficult. Therefore, it is worthwhile to take as a basis an interesting idea, which in itself will already attract customers.

Today, very many Russians are interested in the so-called "live" beer. Of course, it has a completely different taste, smell and quality than ordinary bottled products. Yes, and similar alcoholic "boutiques" are not so much as alcoholic stores. That is why we will consider this idea as the most attractive.

SWOT analysis
In order to really assess its capabilities, it is necessary to assess internal and external factors that can not only be beneficial, but also seriously harm the business.

Thus, external factors (which can not be changed) include the following categories:

The lack of competition as such in the context of the stores of draft beer.
The opportunity to develop a retail network in the whole city under the same recognized brand.
Serious restrictions and requirements from the legislation of the Russian Federation, as well as local regulations that can negate the entire activity of the organization or lead to fines.
Public movement for a healthy lifestyle (development of a negative attitude towards alcohol stores).
High level of competition among sellers of alcohol.
Availability of retail chains with lower prices for similar products (bottled alcohol).
The need to meet strict quality standards and customer service.
There are a number of internal factors (which the entrepreneur can independently regulate in the course of work), which include the following:

Availability of quality products.
Advantageous prices for consumers due to the development of profitable relations with suppliers.
The presence of powerful advertising opportunities that would attract customers.
Attracting customers through the emergence of new varieties of beer.
High level of customer service.
Fast service.
Availability of a system of discounts and other privileges for regular customers.
Availability of certificates for products purchased from suppliers.
Weak sides:
Lack of experience in this field.
Absence of assortment (more precisely other goods in the store).
Narrow focus of the store.
Of course, opening a store of draft beer will not be so easy, we will undertake


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