Business plan
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Business plan for an underwear store with calculations

              Business plan for an underwear store with calculations

Estimated data:

The monthly income is 450,000 rubles.
The net profit is 119,000 rubles.
Initial costs - 485 800 rubles.
Payback - from 5 months.
Note: This business plan, like all the others in the section Business Plans, contains calculations of average prices, which in your case may differ. Therefore, we recommend that you do calculations for your business individually.

In this article we will compile a detailed business plan for an underwear store with calculations of expenses and incomes.


Description of the service;
Market analysis;
SWOT analysis;
Assessment of opportunities;
Organizational and legal aspects;
Drawing up a marketing plan;
Calculation of incomes;
Drawing up a production plan;
Organizational plan;
Financial plan;
Description of the service
In this business plan, the idea of ​​opening your own underwear store is presented. This product is the basis of the product range. In addition, you can find hosiery in the store. Who is the target audience? What market segment does the store occupy? Which price category products can be found? All these questions will be answered in the submitted business plan.

Market analysis

Today, the Russian market is a rather difficult situation due to the protracted crisis. And it concerns all branches. The only exception is the food sector. We consider underwear as a basic commodity not by accident. Clothing is one of those industries that keeps quite firmly.

A true woman is not used to saving herself. Beautiful underwear and is considered to be an indispensable attribute of any fashionista. That is why this product was chosen as the main sales unit.

It is necessary to say that 2015 was quite heavy for the Russian market. Many stores in the segment were closed due to unprofitable work. But why then do we recommend opening an underwear store? There are several reasons for this. First, in this segment competition has sharply decreased, especially in small cities. This will allow a newcomer in the industry to immediately embrace a fairly large chunk of the market. As for prices, then, according to many analysts, to reduce the cost of goods is not worth it. If people can not afford to buy themselves a thing for 1,000 rubles, then they are unlikely to be able to do this for 900 rubles. That is why its price policy needs to be built on the basis of the planned profit.

The main competitors in this industry are well-known brand stores. The advantage over them may be a more affordable price and work in different outlets. Franchise stores are also a serious danger. They work at favorable prices and on favorable terms. The danger is presented by one more group of buyers: online stores. And here you can include branded expensive online boutiques, and stores that sell things of domestic production at very low prices. It's hard to fight them, but you can. The first step is to delimit the circle of customers. Online purchases are gaining popularity, but enjoy this type of sales today is not all.

Our store will operate in the middle price segment. The main product will be for women. For men, the range will be much smaller. About 98% will be occupied by linen, all the rest - different hosiery. Such a spread will be maximally beneficial and appropriate.

I want to note that the rent has grown quite seriously. This is another reason to choose just underwear. Under the store will be enough area of ​​10-30 m2. The cost of renting such a room will be optimal. For beginners, this type of store is also suitable because the size of the initial investment was small. To purchase goods you need about 150-200 thousand rubles. If you compare with the same clothes, then the investment is an order of magnitude lower.

I would like to dwell in some detail on who will deliver the products to the store. In this case, you can work with either large suppliers, making them wholesale purchases, or with the producers of the goods, buying it at an even more favorable price. Many will say that the second option is certainly more profitable, but there is one very important nuance. The manufacturer can not provide a large assortment of goods, but suppliers just under it and sharpen their work. The ideal option is to combine work with both sellers.

So, our store will work in the middle price segment on the leased territory (we will choose a shopping center, since this option will help to seriously reduce advertising costs). The emphasis will be on the quality of the product and its aesthetic component. This will help attract women of different incomes.

I would like to note that for people, the brand is not so important when choosing underwear, so the emphasis should be on the quality and appearance of the product. Only 3.5% have a commitment to certain brands, choosing clothes for themselves in the store.

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