Business plan
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Business plan of sauna with calculations or how to open a sauna

          Business plan of sauna with calculations or how to open a sauna

Estimated data:

The monthly income is 248 600 rubles.
The net profit is 85,100 rubles.
Initial costs - 965 800 rubles.
Payback - from 1 year.

Note: This business plan, like all the others in the section Business Plans, contains calculations of average prices, which in your case may differ. Therefore, we recommend that you do calculations for your business individually.
In this article, we will compile a detailed business plan for the sauna with calculations.


Description of the service;
Market analysis;
SWOT analysis;
Assessment of opportunities;
Organizational and legal aspects;
Drawing up a marketing plan;
Calculation of incomes;
Drawing up a production plan;
Organizational plan;
Financial plan;
Description of the service
In this business plan, a sauna is considered that provides services to the public. The building will be leased for a long time. It will be located in a residential building. At the same time, it is necessary to pay attention to organizational and legal aspects. The sauna should meet a lot of requirements, and it will be necessary to get a lot of permits beforehand.

Market analysis
Studying the relevance of business, it is necessary to understand that the person's needs in various leisure activities largely depend on his financial capabilities. Yes, now in the country hard times and many people have a hard time. Someone will say why you need a sauna, if you can wash yourself at home? Here is the question in another. Firstly, a sauna or a bath has a number of therapeutic and prophylactic effects. Secondly, today young people increasingly use this kind of leisure activities. Why? They are attracted by an informal atmosphere, a limited circle of people.

Speaking about the demand for services, today saunas, rather than baths, are more popular among Russians. Although the bath is an old Russian tradition. This shift in interests occurred in the majority because of the "rejuvenation" of consumers. Today, people between the ages of 20 and 45 are using sauna services. At the same time, both women and men like to visit her.

With the target category determined. Now we need to understand whether there is a place in the market and what is the competition in this segment. There is competition, as in any other perspective type of business. According to Rosstat, the overwhelming number of baths and saunas today account for medium and large enterprises (more than ¾). Small enterprises own only 12% of the country's saunas and saunas.

Detailed business plan of the sauna

Based on the data obtained, we can conclude that the main competitors will be:

Large enterprises. In such cases, the organization usually provides a wide range of services. There are also saunas. The cost in such institutions is usually quite high. But the quality of services provided on the level. You can also fight against such giants. It is necessary to offer more favorable prices or, perhaps, to hold any shares and provide discounts. The quality must also be high. It is best to settle in the distance of such large leisure centers in order to avoid a direct clash of interests.
Small business. Such organizations do not cover a large segment of the market. Fighting them is pretty easy. You need to find such a place that there are not other saunas nearby. It is possible to fight small firms with the help of advertising. Prices in this case will not play a special role (in reasonable limits, of course).
Before you create your sauna, you need to study the market structure of a particular city. It can be very different from the situation even in neighboring regions. Below is a list of cities with a million population, located in descending order of the number of saunas per 100,000 people.

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