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Business plan pancakes with calculations

     Business plan pancakes with calculations

Estimated data:

Initial costs - from 800 000 rubles.
Payback - 2-2,5 years.
20 seats, area - 50 m².
Note: This business plan, like all the others in the section Business Plans, contains calculations of average prices, which in your case may differ. Therefore, we recommend that you do calculations for your business individually.

In this article we have compiled a detailed business plan pancake with calculations and talk about how to open a pancake.

For calculations, let's take the pancake project in the "restaurant yard" with an area of ​​50 m² for 20 seats.


Market prospects and the relevance of investments;
Where to begin? Select the format;
Franchise or own brand;
How much does it cost to open a pancake house?
Check in;
Profitability and payback.
Market prospects and the relevance of investments

If you decide to open your business right now, be prepared to spend twice as much time and energy. The crisis dictates its rules and does not forgive rash steps. It is possible and even necessary to become the owner of a food business in the current economic situation, but you will have to think carefully about the choice of format. A simple formula "open a restaurant" will not work. It's too expensive and risky.

Pancake - an excellent alternative to a classic restaurant or cafe. To open it requires 2-3 times less funds, this is a fashionable mono-product project with a national dish.

The value of the format
Healthy fast food. Pancakes are considered as fast food, based on a healthy diet.

National cuisine. Attractive for both locals and tourists, as part of Russian culture.

Speed ​​of service. The time of preparation of a portion of pancakes with a filling, a drink and an additional dish (salad or dessert) - an average of 10 minutes.

Affordable price. The average check for a visitor in a pancake is 200-350 rubles.

Great audience coverage. Due to the guests of the city, visitors with children (the same fast food, but without harmful dishes), students (inexpensive and satisfying), working population (at lunch time).

Convenient location. Pancakes are opened in places of a large crowd of people - shopping centers, the city center, "restaurant yards" or sleeping areas, where part of the residents have a lot of free time (grandmothers with grandchildren, young mothers in the decree).

Market Perspective
The catering market is currently at the stage of active development. Despite the fact that people in general began to spend less on food outside the home, the core of the target audience has already been formed. Now it's part of our culture. A full dinner, a light tasty supper or a pleasant breakfast on weekends, along with snacks between work or shopping, give the market a growth perspective.

In Russia, the number of restaurants, bars, cafes is inferior to European and American. The market is weakly saturated. According to the Federal State Statistics Service, in the United States one food point falls on 150 people, in Europe - by 300, we have - 930 people.

For the next two years, the five most popular kitchens were formed - European, Russian, Italian, Japanese, Caucasian. The popularity of Russian cuisine is also supported by large-scale events held in our country:

Olympics in Sochi
Grand Prix of Formula 1 in Sochi
World Cup 2018 in Moscow, Kaliningrad, St. Petersburg, Volgograd, Kazan, Nizhny Novgorod, Samara, Saransk, Rostov-on-Don, Sochi, Yekaterinburg.
Where to begin? Format Selection


Pancake can exist in different versions - from expensive to budget:

Russian cuisine restaurant. Initial expenditure - at least 3 000 000 rubles. In the menu, in addition to pancakes, a large selection of national dishes, including delicacies: caviar, "royal" varieties of fish, game, exotic meats (venison, bear, elk).

Cafe-pancake. It costs about 1,500,000 rubles. The emphasis is on pancakes, but add to the assortment other traditional or pseudo-traditional dishes: porridges, salads, soups, snacks.

Street kiosk or food-tray. At the initial stage will cost 2 000 000 rubles. taking into account the car. Food trail is a trend of the market, but you will have to face some difficulties. Firstly, there is a difficulty in obtaining a permit for the business status of a mobile cafe. It is not fixed in the legislation of the Russian Federation. Currently, street retail facilities are placed on auction terms. Secondly, we must think over engineering communications, provide the facility with water supply, and staff with a bathroom. Third, for street food, the "one-hand principle" operates. That is, the dish should be prepared and packaged so that it is held with one hand, is on the move or sitting, but without using cutlery. With pancakes this is not always possible.

Fast food on the food court. Costs - about 900 000 rubles. In the menu - more than 20 kinds of pancakes with different fillings, soft and hot drinks, desserts and a few salads.

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